1st Place
District 4
Teaching · Student Work
NSAC 2026, National Student Advertising Competition
An integrated advertising campaign for the NFL, developed as a cross-course, agency-style experience.
ART 440 Game Day Design & Sports Advertising · Client: NFL · In collaboration with Chris Smith’s ART 436 Advertising Design
01
The Competition
The 2026 National Student Advertising Competition (NSAC) challenged students to develop an integrated advertising campaign for the NFL. Through my ART 440 Game Day Design & Sports Advertising course, I integrated this national competition into the curriculum, providing students with an authentic, agency-style learning experience. In collaboration with Chris Smith’s ART 436 Advertising Design course, I guided students through research, strategic concept development, creative exploration, iterative critique, and campaign refinement, connecting classroom instruction with professional advertising practices. This cross-course collaboration emphasized experiential learning, teamwork, critical thinking, and the application of design skills to a real-world client challenge.
02
Results
Best Brand Activation
Received by Flagler College’s team
Top 15
National Semifinals, among 108 competing colleges and universities nationwide
The resulting student campaign earned 1st Place in District 4, received Best Brand Activation, and advanced to the National Semifinals as a Top 15 team among 108 competing colleges and universities nationwide, providing external validation of the students’ work and the effectiveness of this teaching approach.