Design as a Continuous Practice.
My professional growth has evolved from commissioned creative practice and client-driven design solutions to broader contributions through professional leadership, national conference presentations, and interdisciplinary research. Building on decades of experience in branding, packaging, and digital design, I have expanded my engagement with the profession through industry organizations, scholarly presentations, and emerging research connecting neuroscience, cognitive psychology, and human-centered design. This progression reflects a growing commitment to advancing design knowledge, sharing professional expertise, and translating research and practice into meaningful educational experiences.
One Practice. Four Forms of Scholarship.
Guided by Boyer's four forms of scholarship, my work shows how creative inquiry, knowledge integration, professional practice, and teaching and learning reinforce one another. These activities contribute to my development as a designer, researcher, and educator while creating opportunities for students to engage with an evolving profession.
Discovery — Creative Inquiry
Investigating visual communication through original design exploration, experimentation, and creative problem-solving across branding, packaging, and digital experiences.
Integration — Knowledge Translation
Connecting insights from design, technology, research, and professional practice through continuing education, interdisciplinary learning, and conference presentations.
Application — Professional Practice & Leadership
Applying design expertise through professional contributions, industry recognition, judging, organizational leadership, and partnerships that extend the impact of creative practice.
Teaching & Learning — Pedagogical Innovation
Translating professional knowledge and scholarly inquiry into curriculum development, undergraduate research, experiential learning, mentorship, and measurable student achievements.
Evidence of Professional Growth
My professional contributions have been recognized through industry awards, commissioned design projects, national conference presentations, and professional leadership. External recognition and professional selection provide evidence of the quality and relevance of my creative practice, while presentations, professional engagement, and interdisciplinary research demonstrate the continued development and dissemination of my expertise. These experiences directly inform my teaching through curriculum innovation, research-informed design practices, and student mentorship.
Current Inquiry: Expanding the Reach of Design Knowledge
My current work represents an expansion of my professional practice toward interdisciplinary research, knowledge dissemination, and accessible design education.
Through Design Biblioteca, I am developing a public educational resource that organizes design history, foundational principles, professional practices, and emerging technologies to support students, educators, and practicing designers.
Through Neuro Design Research, I investigate connections among neuroscience, cognitive psychology, perception, human-centered design, and design education. This work explores how research on attention, memory, emotion, and agency can inform more intentional and evidence-based design decisions.
Together, these initiatives reflect an evolving commitment to move beyond the production of individual design solutions toward developing, synthesizing, and sharing knowledge that contributes to design practice and education.