2023JC the Cuban Roller Cigar Shop — E-commerce Website
Boyer Category: Application · Single design implemented by a client
Primary Contribution: Content Writing, & E-Commerce Web Design and Development
Explored how brand storytelling, information architecture, and user experience integrate within an e-commerce environment, connecting product presentation with digital shopping functionality.
Client Selection: Directly commissioned by the client to develop a design solution based on my professional expertise and experience in visual communication.
Additional Contributions: Interaction design, professional application, and creative inquiry.
Cell Nectar — Branding, Packaging & E-Commerce Website
Boyer Category: Application · Campaign implemented by a client
Primary Contribution: Brand Identity, Package Design & E-Commerce Web Design and Development
Explored how a cohesive visual identity could translate skincare product positioning into an integrated brand experience across brand identity, packaging systems, and an e-commerce website, establishing a cohesive visual language across physical and digital touchpoints.
Professional Recognition: 2019 Bronze ADDY Award, Daytona Beach Advertising Federation.
Client Selection: Commissioned through a professional referral based on my design expertise and previous work.
Additional Contributions: Creative inquiry, professional application, award recognition, and dissemination.
SolJourn Retreats — Branding & E-Commerce Website
Boyer Category: Application · Campaign implemented by a client
Primary Contribution: Logo & Identity Design & Web Design and Development
Investigated the relationship between visual storytelling, brand personality, and digital experience to develop a cohesive visual identity and website that communicate the wellness retreat's character and offerings, connecting brand positioning, visual storytelling, and user experience.
Professional Recognition: 2018 Silver ADDY Award, Daytona Beach Advertising Federation.
Professional Recognition: 2018 Silver ADDY Award, AAF 4th District.
Client Selection: Commissioned through a professional referral based on my design experience and established professional reputation.
Additional Contributions: Professional application, creative inquiry, award recognition, and dissemination.
Solkine Sunscreen — Branding, Packaging & E-Commerce Website
Boyer Category: Application · Campaign implemented by a client
Primary Contribution: Brand Identity, Package Design, E-Commerce Web Design and Development & Integrated Campaign
Rebrand of an existing product. Explored how visual identity, packaging, retail displays, and e-commerce could work together to create a consistent consumer experience across physical and digital touchpoints, and integrated social and event marketing campaigns.
Client Selection: Re-engaged by an existing client for additional design services following a successful professional working relationship.
Additional Contributions: Professional application, packaging design exploration, digital experience design, and creative inquiry.
Lilikoi Creations — Branding, Collateral & Website
Boyer Category: Application · Campaign implemented by a client
Primary Contribution: Brand Identity, Marketing Collateral & Web Design and Development
Translated brand personality and location into a unified visual language, connecting identity design, promotional communication, and digital experience. Created an integrated visual identity, marketing materials, and website to establish consistent brand communication across print and digital platforms.
Professional Recognition: 2017 Silver ADDY Award, Daytona Beach Advertising Federation, Website Content and Development.
Client Selection: Directly commissioned by the client to develop a design solution based on my professional expertise and experience in visual communication.
Additional Contributions: Professional application, creative inquiry, award recognition, and dissemination.
Solcolor Sunscreen — Branding, Packaging & Website
Boyer Category: Application · Campaign implemented by a client
Primary Contribution: Brand Identity, Package Design & Web Design and Development
Investigated how to communicate product positioning through a coordinated visual identity, packaging, and website system, creating continuity between product presentation and the online experience.
Client Selection: Directly commissioned by the client to develop a design solution based on my professional expertise and experience in visual communication.
Additional Contributions: Professional application, packaging design exploration, digital experience design, and creative inquiry.
St. Augustine CrossFit — T-shirt Designs
Boyer Category: Application · Single design implemented by a client
Primary Contribution: Apparel & Brand Communication
Explored how branded apparel could extend visual identity beyond traditional marketing materials, transforming wearable graphics into expressions of community and brand recognition.
Client Selection: Directly commissioned by the client to develop a design solution based on my professional expertise and experience in visual communication.
Additional Contributions: Professional application and creative inquiry.
ABC Zwem School — Branding & Website
Boyer Category: Application · Campaign implemented by a client
Primary Contribution: Brand Identity & Web Design and Development
Explored how visual identity and digital communication could build a recognizable brand presence while presenting educational swim services through an accessible, cohesive website.
Client Selection: Directly commissioned by the client to develop a design solution based on my professional expertise and experience in visual communication.
Additional Contributions: Professional application, digital communication, and creative inquiry.
Ocean Extreme Sports — Branding & Storefront Signage
Boyer Category: Application · Single design implemented by a client
Primary Contribution: Brand Identity & Environmental Graphics
Explored the relationship between brand identity, products, and physical space, translating visual communication principles into a visual identity and storefront graphics.
Client Selection: Directly commissioned by the client to develop a design solution based on my professional expertise and experience in visual communication.
Additional Contributions: Professional application, environmental graphic design, and creative inquiry.
Bellagio Custom Homes — Identity Design
Boyer Category: Application · Single design implemented by a client
Primary Contribution: Logo & Identity Design
Explored how typography, symbolism, and visual form could communicate craftsmanship, quality, and a residential construction brand's distinctive character.
Client Selection: Re-engaged by an existing client for additional design services, reflecting an established professional relationship and continued confidence in my design expertise.
Additional Contributions: Professional application and creative inquiry.
Seagate Homes — LandMar Homes Magazine Advertisements
Boyer Category: Application · Single design implemented by a client
Primary Contribution: Advertising & Editorial Communication
Investigated the relationship between advertising, editorial context, and visual hierarchy to create integrated promotional communication within a publication.
Client Selection: Commissioned following a review of my professional portfolio and relevant design experience, demonstrating the client's confidence in my expertise and creative capabilities.
Additional Contributions: Professional application and visual communication.
International Trade Associates — Branding, Sample Book Packaging, Direct Mail Advertisements, Product Website, and Brand Management Intranet Website
Boyer Category: Application · Campaign implemented by a client
Primary Contribution: Branding, Print, Packaging, & Web Design and Development
Explored branded visual communication systems across print, packaging, and digital formats to support consistent organizational messaging and information delivery. Developed print collateral, fact sheets, product illustrations, direct mail, packaging, and intranet materials to support organizational communication and information access across multiple formats.
Client Selection: Selected through a competitive design process in which multiple designers or firms were evaluated based on their qualifications, creative approach, and proposed solutions.
Additional Contributions: Professional application, information design, and creative inquiry.
Daytona Beach Visitor’s Bureau — Visit Daytona Booklet Design
Boyer Category: Application · Single design implemented by a client
Primary Contribution: Publication & Editorial Design
Investigated how editorial structure, typography, imagery, and visual hierarchy could organize destination information into an engaging and accessible publication. Designed a 40-page destination publication.
Professional Recognition: 2008 Silver ADDY Award, Daytona Beach Advertising Federation, Booklet Design.
Client Selection: Commissioned through a professional referral based on my design experience, previous work, and established professional reputation.
Additional Contributions: Information design, professional application, creative inquiry, and award recognition.